Definitions

Keeping Track of the Dead

One of the things that irks me these days is the tendency for people to pronounce things dead. The idea being that some radical change is occurring  or has occurred rendering something obsolete. This old something must now in fact be pronounced dead. This pronouncement...

Weathly People Spend More Time Online

A new study from Ipsos Mendelsohn shows that those with higher incomes (greater than $250K / year) spend more time online, watch less T.V. and listen to less radio: Further reading at eMarketer.Com....

Efficient Collaboration

A picture can say a thousand words. This one shows how Wiki collaboration is much more efficient than e-mail collaboration. It makes e-mail collaboration look archaic. Photo from lafabriquedeblogs Hat tip: Beth's Blog...

Using PURL’s to Increase Marketing Results

Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was "Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results".  It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the...

Social Media Explained

The term "social media" has been thrown around a lot these days. So, what is social media? Well, here is a video the puts it in plain English: Social Media in Plain English from leelefever on Vimeo....

Engaging Your Customers on Social Networks

When it comes so social media, one word defines your level of success. That one word is "engagement". It's easy to go to the various social networking sites and set up a profile. All it takes is a few minutes out of your day, and...

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