Direct Marketing

14 Jan
New Year, New Strategies, New Stats

The new year is a great time to reevaluate your business model and marketing strategies. Many of us are guilty of putting things off until we reach some real or imaginary mile marker somewhere down the road, make 2016 that mile marker and get yourself...

Free Email Marketing Tip of the Day

Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I've included my thoughts on the image -...

Those Persistent Spammers

There is a new study out showing only one spam email out of 12.5 million receives a response. But apparently that is enough to keep them in business and spamming to the rest of us. My question is can we please find who it is...

Using PURL’s to Increase Marketing Results

Yesterday I attended a program organized by the AMA Phoenix Direct Marketing Shared Interest Group (SIG). The topic was "Personalized Marketing Using Cross-Media & Multi-Channel Campaigns Delivers Superior Results".  It was a presentation from Executive Vice President of Mindfire Inc, Joe Manos. He began the...

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