AdWords

Holiday SEO Tips
28 Nov
Holiday SEO Tips for the Year End Push for Page One

If you read our most recent (and most important) article relating to Google's new mobile search index, you already have an idea as to what you need to be focusing on in early 2017. However, there are a few SEO tactics you can employ to...

How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Paid search (pay-per-click) advertising is big. And it's getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source:...

Position Preference in AdWords is Being Retired

[caption id="" align="alignright" width="300" caption="Image via Wikipedia"][/caption] The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I...

How Google AdWords Ranks Search Ads

If you're getting started on understanding Google AdWords then you're probably wondering how it ranks the ads. It's a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 2

Following up on my earlier post "Optimizing Your Pay-per-Click (PPC) Campaign - Part 1", today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize it's performance. You're paying for clicks so you can't afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the...

Google’s Content Network Delivers

When you're setting up a  pay-per-click campaign you have many choices on where and how you'd like your ads to appear. Many people (due to budget limitations) opt-out of Google's content network (these are sites which have agreed to display Google Ads). However, research is...

Competitor Using My Name in Google AdWords

Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid...

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