Word of Mouth Marketing

17 Nov
Online Patient Reviews: 3 Important Stats

When is the last time you visited a new restaurant, hotel, or any business without skimming their website, yelp, or google reviews? It's certainly been awhile for me. A lot of medical offices and organizations rely on referrals and old-fashioned word-of-mouth from satisfied patients and colleagues...

Keeping Track of the Dead

One of the things that irks me these days is the tendency for people to pronounce things dead. The idea being that some radical change is occurring  or has occurred rendering something obsolete. This old something must now in fact be pronounced dead. This pronouncement...

Thumb Your Way to Tempe

By the time March rolls around in Colorado everyone is sick and tired of the cold. "How do yo know?" you ask.  O.k., while I've never lived in Colorado to personally experience it. However, I did live in Wisconsin for seven years. So, believe me,...

Discussing Online Reputation Management on KFNN 1510AM

Last Friday, I had the opportunity to speak with Ken Morgan and Julie Dougherty over at 1510 AM KFNN. Ken and Julie host "Business for Lunch" between 1pm and 2pm on weekdays. We discussed online reputation management in the age of social media. Click on the...

The Secret to Viral Videos: A Case Study

Viral videos can be a great way to introduce your work to a new audience. There are videos which have made the rounds on Internet and have achieved millions in views. The most notable recent example is the BlendTec "Will it Blend" videos. With creativity,...

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