New Digital Media

The Individual Mandate Lives Via IE7 Tax

This is a form of the individual mandate, whereby an online retailer imposes a tax on IE 7 users (for not using an upgraded browser)  : An online retailer has pledged to attach a 6.8 percent tax to any purchases made from the Internet Explorer 7...

Digital Marketing in the Brain

I have been blogging a lot more at my company's blog, The Inside Lane. Topics I would normally include on this site I've been posting there. As you can imagine I wouldn't think to duplicate the content here. That is why you may think I...

How Consumers Use Smart Phones

Smart phone adoption is supposed to hit 50% by the end of 2011. This will have an enormous impact on marketing (not breaking news obviously). Google recently commissioned a study to get a better understanding of how consumers use smart phones. Here is a video...

Some Twitter Tips for Happy Tweeting

When work gets going it really gets going and my week just breezes by for the most part. I’m not unique by any means, and am pretty sure a great number of you can relate. A lot of things get squeezed out when life gets...

A Review of Search Marketing and Social Media in 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my...

Social Media in the Hospitality (Travel) Industry

The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration: Social media are...

The Social Media Divide

Over the past few weeks I've had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes...

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