Advertising Tag

How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Paid search (pay-per-click) advertising is big. And it's getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source:...

A Review of Search Marketing and Social Media in 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my...

Thoughts on Social Media (circa 2010)

Recently, Lauren,  a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic....

Blogs Turning Into Advertorials 2.0

Check this out from AdWeek: Panasonic wanted to build cachet among Internet influencers for its array of tech products. As part of its "Living in High Definition" push, Panasonic new media consultancy Crayon recruited five bloggers to travel to CES on Panasonic's dime. Panasonic footed the...

Kmart Reaches Out to Bloggers to Lift Exposure

Companies are doing all kinds of stuff to increase exposure this year. Here is one from Kmart: Kmart Enlists Bloggers To Get The Good Word Out A sponsored social networking campaign enlisting the help of six well-known bloggers is yielding big buzz for Kmart and encouraging...

A Word About Air Marketing

There appears to be some confusion regarding the two places I've been most actively blogging. I wanted to take this opportunity to clarify the relationship between this blog and AIR Marketing. If you've read my "About" page, you will know that I work for AIR...

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