AdWords Tag

Position Preference in AdWords is Being Retired

[caption id="" align="alignright" width="300" caption="Image via Wikipedia"][/caption] The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I...

How Google AdWords Ranks Search Ads

If you're getting started on understanding Google AdWords then you're probably wondering how it ranks the ads. It's a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 2

Following up on my earlier post "Optimizing Your Pay-per-Click (PPC) Campaign - Part 1", today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize it's performance. You're paying for clicks so you can't afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the...

Google’s Content Network Delivers

When you're setting up a  pay-per-click campaign you have many choices on where and how you'd like your ads to appear. Many people (due to budget limitations) opt-out of Google's content network (these are sites which have agreed to display Google Ads). However, research is...

Competitor Using My Name in Google AdWords

Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid...

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