Business Tag

Social Media in the Hospitality (Travel) Industry

The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration: Social media are...

The Social Media Divide

Over the past few weeks I've had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes...

Developing an Effective Social Media Strategy

Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn't have to be a shot...

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