Mobile Marketing Tag

google mobile index
21 Nov
How to Prepare for the Google Mobile Index

To this point, Google has always maintained a single search index for both mobile and desktop sites. Meaning regardless of what type of device you searched from, you essentially saw the same results--with the exception of the recent bump for sites with the "mobile-friendly" label...

Responsive Web Design vs. Mobile Website

Responsive web design is a web design technique where the website automatically adapts based on the device. I always show people the BostonGlobe.com website when explaining responsive design. Visit the website on a desktop browser and resize the width of the browser. As you will...

The Mobile Web is Exploding [Infographic]

Saw this infographic on Mashable (via HighTable.com) and was facinated by the numbers. Take a look: The mobile web is exploding. Every business strategy decision needs to consider the mobile web moving forward and for many brands there is little time to waste....

How Consumers Use Smart Phones

Smart phone adoption is supposed to hit 50% by the end of 2011. This will have an enormous impact on marketing (not breaking news obviously). Google recently commissioned a study to get a better understanding of how consumers use smart phones. Here is a video...

Mobile Website Vs. Mobile Application

With the way technology is changing there is quite a robust debate on whether it is better to have a mobile application or a mobile website. I know there is no hard and fast answer – and many situations both may make sense.  There is...

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