Pay per click Tag

How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Paid search (pay-per-click) advertising is big. And it's getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source:...

How Google AdWords Ranks Search Ads

If you're getting started on understanding Google AdWords then you're probably wondering how it ranks the ads. It's a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price...

Sponsored Link in Local Listings

I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a "sponsored link" section. I had never seen this before. I did some investigation and found that this...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 2

Following up on my earlier post "Optimizing Your Pay-per-Click (PPC) Campaign - Part 1", today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize it's performance. You're paying for clicks so you can't afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the...

Google’s Content Network Delivers

When you're setting up a  pay-per-click campaign you have many choices on where and how you'd like your ads to appear. Many people (due to budget limitations) opt-out of Google's content network (these are sites which have agreed to display Google Ads). However, research is...

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