Medical and Dental Internet Marketing: The Five B’s

30 Dec Medical and Dental Internet Marketing: The Five B’s

Medical and dental internet marketing in Phoenix, for best results, should be completed in a number of stages. New Wine Web Design provides all stages of internet marketing, from the design of the website to SEO optimization and social media marketing. The five B’s of internet marketing can be summed up below.

1. Building

The first step in implementing a successful medical, law, small business or dental internet marketing campaign, is to build and launch a modern, responsive website. Your website should be the hub of all important information, updates, services, products, blogs, contact information, etc. While you should promote your business on other platforms, you should always try to drive contacts to your website. The goal of your website should be converting visitors into paying customers, clients or patients. Make sure that your website has a clear call to action, is easy to navigate, and usable on all devices.

2. Blogging

The importance of blogging has been outlined in detail in previous blog posts, but to simply, blogging has gone from novelty to necessity. For organic search engine optimization, blogging is absolutely vital. It may seem silly to those old school business types, but the modern patient or customer wants to get to know the real you. They are used to free content and will often spend hours skimming the internet searching for the right place to spend their hard earned money. Google values consistent original content published on your website and linked to your website, and so does your target audience.

3. Broadcasting

Your patients and customers are contacted by businesses every day, whether it’s through newsletter campaigns, social media sources, ads, you name it. If you aren’t making the effort to reach out, you can pretty well guarantee the competition is. Broadcasting your brand is one of the best ways to drive your target audience to your newly launched website and informative blogs you’ve been working so hard on. Share your blogs on Facebook, Twitter and maybe even create an infographic for Pinterest and Tumblr (make sure it’s branded with your logo and website!). Send your contact list a newsletter blast once a month. Do whatever you can to broadcast your brand!

4. Business Listings

If you want to be found on key search engines like Google, Yahoo, and Bing you better believe than setting up your business listing service that each one of those search engines provide will help. Getting your business listed and linked to your website in places like Google Maps is just another way potential patients or clients might find you. In fact, even if you don’t have a website, many people will just find your contact information straight off of google search in the listing or maps section if you have a well run, verified business listing. This is vital for local search. Don’t forget important reviews sites like Yelp or other major reviews sites related to your business type. Claim your listings and make sure the information is correct and linked to your website.

5. Bidding

Lastly, in addition to your organic search engine optimization, social media and newsletter campaigns, and business listings, it can’t hurt to run a pay-per-click (PPC) campaign. Google adwords allows you to bid on certain key terms to get your website displayed as an ad or listing in the paid search section at the top or in the sidebars. This is how Google makes their revenue, so you better believe that they provide a lot of value for this service. PPC should be used to supplement your other campaigns, never completely in their place. Organic SEO has staying power, PPC only lasts as long as you want to pay top dollar for high volume search terms.

Images used under creative commons license – commercial use (12/29/2015) SEOPlanter (Flickr)

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