When speaking with patients suffering from tooth decay, dentists rightfully point out how easily preventable the damage is with proactive care. Proper hygiene, better dietary habits, and regular check-ups maintain the integrity of teeth and prevent additional damage even if patients previously failed to commit...
Many brands are now well into the social media world. It's no longer a new thing for them and for some social media is an integral part of their overall marketing strategy. Brands in the restaurant industry seem to be of the latter category and...
The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration: Social media are...
Over the past few weeks I've had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes...
I sat in on Marc and Nicole Spagnuolo's talk at PodCampAZ 2008. While they probably don't remember me I've never forgotten about them. In fact I've been following Marc's work online ever since that time. Specifically, I've been observing his use of social media and...
Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn't have to be a shot...