As a digital marketing and SEO company, we’ve been paying close attention to all the news surrounding this tool, as well as testing it for ourselves. And while much of the hype is deserved, we prefer to provide a balanced view on it. Yes, it can...
Whether they’re looking for a bite to eat or a way to fix an overbite, most people search online to find the best local businesses. A good content marketing strategy allows you to reach the people who are currently looking for dentists in your area,...
Blogs are probably the main thing that comes to mind when you think about creating content. But content marketing involves so much more than blog posts. It encompasses all of your web pages, social media posts, newsletters, emails, videos, and more. To ensure that you reach...
Blogs aren’t just for sharing personal stories or reviewing the latest blockbuster. Blog posts can also be a valuable source of information for pet owners who are looking for answers. From increasing the visibility of your website to fostering long-term relationships with clients, there are...
Writing optimized blog posts is a great way to improve SEO and reach more customers. New content keeps your website current and relevant when it comes to search algorithms. However, coming up with content ideas that appeal to your target audience can quickly become a...
When you think of marketing, you probably think of advertisements. However, there is much more to successfully marketing your veterinary practice to pet owners than running an ad campaign. Content marketing, for example, is about providing valuable information to your audience through resources like blogs,...
Many dentists urge patients to take care of their teeth with regular flossing. The logic behind the process is sound; consistent, hard work results in better protection and a healthier smile, even if it’s challenging to keep up. Similarly, good SEO for dental practices is...
Times are changing. In the good ol' days all you had to do to rank your website was cram it full of keywords, add some links and bam! Page 1. Unfortunately, it's not that easy anymore--and with ever-evolving technologies, the way you optimize your site...
Anyone who owns and maintains a website eventually has to deal with outdated blogs or pages that have content that is no longer accurate or relevant. This may cause issues with your business if a potential customer believes you offer a service you no longer...