DENTAL WEBSITES
& ONLINE MARKETING
Trusted, long-lasting relationships.
Dental Practice Marketing
From dental cleanings to implants, we know the ins and outs of marketing for your dental practice. Whether you’re specializing in cosmetic dentistry or promoting solutions for sleep apnea, New Wine Digital puts your practice front and center with cutting-edge marketing services that separate you from the other dental practices.
Why New Wine?
- WEB DESIGN EXPERIENCE — New Wine Digital’s design team boasts almost unparalleled design experience. We have access to and expertise in cutting-edge and industry-leading design tools and testing platforms.
- CLIENT FOCUSED — We are an incredibly client-focused design firm. We strive to ensure that every touchpoint with our client is positive and productive. We handle every new project with a long-term relationship in mind, and therefore have a large portfolio of very satisfied clients.
- DENTAL INDUSTRY EXPERTISE — New Wine Digital has worked with dental practices throughout the country and has developed a high level of marketing experience for dental practices to achieve specific objectives.
Building Your Online Marketing From the Ground Up
First, we build clean and modern custom websites from the ground up. They’re easy to navigate and inviting to explore. And your new website will be distinctive: we don’t use cookie cutters. We promise your site will stand alone as a unique expression of your business. Built with SEO and online marketing in mind, your website will communicate your goals and objectives, your values, and will direct patients to your doorstep.
When we design websites we:
- Clearly highlight all services offered by your dental office
- Present a modern attention-generating design with engaging and clean UX (We strongly believe you need to break away from the generic dentistry websites)
- Incorporate the practice’s logo/name so that it is visible and integrated with the layout
- Easy to navigate on all device types, browsers and OS environments on both mobile and desktop
- Fast website load time and fast internal page loads for quick navigation
- Represent the relationship-based industry with a special focus on patient care
Our goal is to design, develop and launch a custom, brand new website in less than 30 days. In order to accomplish this we have a defined process. From discovery to design and development to launch you’re an integral part of the process. As long as we work together – you’ll have a new website working for you in no time.
MARKETING AND ADVERTISING YOUR DENTAL PRACTICE ONLINE
Our online marketing and advertising program is designed to drive prospects to your website where they can learn about your dental services and become patients. All digital marketing and advertising channels are synced together to drive the primary objective.
Search Engine Optimization (SEO)
Search Engines play a critical role in the patient journey. Every “path” for any patient includes a Google or Bing search. In this stage of the process prospects will be looking for relevant information on dental services and services related to dentistry. Your practice needs to be present on the listings page of any relevant search terms that might influence a user to engage with the practice. Search Engine Optimization (SEO) is the process by which we can ensure the practice is present as often as possible in relevant searches and becomes a source of relevant information for its target audience.
The SEO Strategy we implement for our dental clients has a four prong approach:
- On page – We ensure all on page elements (both front end content and back end code) adhere to SEO best practises and are optimized for your target keywords.
- Content – We write, edit and post blog posts on a regular basis to attract and educate your prospects on your services. This allows us to build thought leadership with your aucient a well as develop domain authority with search engines.
- Local Listings – Claim and manage all local listings on Google, Bing and Apple. Also work to ensure NAP is consistent throughout all directories and listing services throughout the Internet.
- Reviews/Reputation – As part of our ORM services we work hard to make all of the positive information easy to find. At the same time, we use many different strategies and tactics to increase the positive comments about your practise online.
Email Marketing
Email remains one of the most powerful mediums in for marketing your dental office. A successful Email strategy begins with a very clean and current opt-in email database. With that in place NWD can help you achieve any number of the following goals when it comes to Email marketing:
- Increase brand awareness – A regular content-rich email program such as an e-newsletter will keep your dental office top-of-mind with current patients and can result in referrals and repeat appointments.
- Increase website traffic – Sending an email with links back to the website will increase traffic and can result in greater awareness of the services offered and better engagement on web content.
- Advertise promotions, offers and specific services – Email is an ideal vehicle to send specific and timely promotions, offers and specific services.
- Grow your social fans – A major part of growing your social following is to make your key audience aware of your social properties and asking them to follow/interact with your page. Including links to your social sites and asking your audience to follow you can be a very effective way of growing your online presence and becoming more engaged with your target demographic.
NWD recommends developing a strategic content calendar for the Email campaign that takes into account key objectives for the practice. We can then work to develop an email template and layout taking into consideration best practices for a design geared towards the highest engagement and response rate. We recommend a minimum of one email per month to your entire database.
Social Media Engagement
Engagement on social media can help achieve a number of objectives for a dental practice, including the following:
- Connecting with prospective patients
- Pushing content and events
- Prospect feedback
NWD recommends developing a social content calendar for social campaigns. The content will be developed by taking into account the need to drive engagement. The calendar will also keep in consideration the blog calendar and email content being pushed out.
Social Media Consulting
New Wine is also able to offer one time social media consulting services (this can be in addition to the services above or independent of services above.)
Paid Online Media
Both Facebook’s Ad Platform and Google’s PPC program generates leads (phone calls and website form inquiries). New Wine has been on the cutting edge of utilizing these platforms to help dental offices drive new patients. We design paid media campaigns to provide high quality engagement that results in lead volumes with a strong ROI. The campaigns are built on thorough audience research and narrow audience targeting definitions. To ensure continuous improvement and increased performance, pixel tracking and call tracking are implemented to analyze and report performance at all levels.
