From dental cleanings to implants, we know the ins and outs of marketing for your dental practice. Whether you’re specializing in cosmetic dentistry or promoting solutions for sleep apnea, New Wine Digital puts your practice front and center with cutting-edge marketing services that separate you from the other dental practices.
Why New Wine?
First, we build clean and modern custom websites from the ground up. They’re easy to navigate and inviting to explore. And your new website will be distinctive: we don’t use cookie cutters. We promise your site will stand alone as a unique expression of your business. Built with SEO and online marketing in mind, your website will communicate your goals and objectives, your values, and will direct patients to your doorstep.
When we design websites we:
Our goal is to design, develop and launch a custom, brand new website in less than 30 days. In order to accomplish this we have a defined process. From discovery to design and development to launch you’re an integral part of the process. As long as we work together – you’ll have a new website working for you in no time.
Our online marketing and advertising program is designed to drive prospects to your website where they can learn about your dental services and become patients. All digital marketing and advertising channels are synced together to drive the primary objective.
Search Engines play a critical role in the patient journey. Every “path” for any patient includes a Google or Bing search. In this stage of the process prospects will be looking for relevant information on dental services and services related to dentistry. Your practice needs to be present on the listings page of any relevant search terms that might influence a user to engage with the practice. Search Engine Optimization (SEO) is the process by which we can ensure the practice is present as often as possible in relevant searches and becomes a source of relevant information for its target audience.
The SEO Strategy we implement for our dental clients has a four prong approach:
Email remains one of the most powerful mediums in for marketing your dental office. A successful Email strategy begins with a very clean and current opt-in email database. With that in place NWD can help you achieve any number of the following goals when it comes to Email marketing:
NWD recommends developing a strategic content calendar for the Email campaign that takes into account key objectives for the practice. We can then work to develop an email template and layout taking into consideration best practices for a design geared towards the highest engagement and response rate. We recommend a minimum of one email per month to your entire database.
Engagement on social media can help achieve a number of objectives for a dental practice, including the following:
NWD recommends developing a social content calendar for social campaigns. The content will be developed by taking into account the need to drive engagement. The calendar will also keep in consideration the blog calendar and email content being pushed out.
Social Media Consulting
New Wine is also able to offer one time social media consulting services (this can be in addition to the services above or independent of services above.)
Both Facebook’s Ad Platform and Google’s PPC program generates leads (phone calls and website form inquiries). New Wine has been on the cutting edge of utilizing these platforms to help dental offices drive new patients. We design paid media campaigns to provide high quality engagement that results in lead volumes with a strong ROI. The campaigns are built on thorough audience research and narrow audience targeting definitions. To ensure continuous improvement and increased performance, pixel tracking and call tracking are implemented to analyze and report performance at all levels.
Whether they’re looking for a bite to eat or a way to fix an overbite, most people search online to find the best local businesses. A good content marketing strategy allows you to reach the people who are currently looking for dentists in your area,......
09 February, 2023
Your website is a reflection of your dental practice. It’s important to have a clean, easy-to-navigate website with relevant content so that prospective patients will choose your team instead of one of your competitors. Here are four ways you can start promoting your dental practice......
09 January, 2023
Social media is a powerful marketing tool that can help your business establish trust with your local audience. But building a strong social media marketing plan is easier said than done, especially for busy dentists. We put together this guide on social media dental marketing......
16 December, 2022
How often do you scroll through Facebook? Chances are, your patients visit Facebook every day. Facebook can be a powerful marketing tool for dentists looking to grow their practices. It’s a convenient place to engage with dental patients and gain insights about your local audience.......
08 November, 2022
