New Wine proposed a plan to revamp their content strategy with an aggressive PPC campaign that would help reclaim the clinic’s position on search. The content strategy included leading with their core skills, specialty treatments, and client service values. The clinic valued that when a prospect visited their site, they would quickly understand what they could expect in terms of service and care. The multi-year content strategy aimed to steadily grow the clinic’s search presence in every service category.

We quickly presented a well-researched SEO plan that included keywords and a content calendar. We agreed to hold each other accountable in every aspect of the plan and embarked on a content strategy, PPC strategy, and social media strategy to establish a solid digital presence. Additionally, we cleaned up all third-party directory listings to standardize the names, addresses, and phone numbers of the two clinics. To supplement organic strategies, we launched a very targeted paid search campaign with the aim of burying the competition—which we promptly did!