Blogs are probably the main thing that comes to mind when you think about creating content. But content marketing involves so much more than blog posts. It encompasses all of your web pages, social media posts, newsletters, emails, videos, and more. To ensure that you reach...
Blogs aren’t just for sharing personal stories or reviewing the latest blockbuster. Blog posts can also be a valuable source of information for pet owners who are looking for answers. From increasing the visibility of your website to fostering long-term relationships with clients, there are...
Writing optimized blog posts is a great way to improve SEO and reach more customers. New content keeps your website current and relevant when it comes to search algorithms. However, coming up with content ideas that appeal to your target audience can quickly become a...
Any good business person knows that in order to succeed in an industry, you have to understand your competition. Who are they targeting and how are they doing it? What are their marketing tactics and strategies? How can you improve upon what they’re doing and...
Depending on your industry and/or how you’ve designed your website, it’s quite possible the majority of keyword searches won’t result in potential customers landing on your home page. Those searchers may be asking a question that leads them to a recent blog post or service...
Times are changing. In the good ol' days all you had to do to rank your website was cram it full of keywords, add some links and bam! Page 1. Unfortunately, it's not that easy anymore--and with ever-evolving technologies, the way you optimize your site...
In 2015 pretty much everyone has a blog. However, there's a huge difference between your nephew's tumblr account or your friend's stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be...
It's been a long week. I am sad that the past few weeks I have not been able to blog as much. I know there is a place and time for everything. I certainly do not want to get out of the habit of blogging. I'm...
This is a very inspiring video from Glenda Watson Hyatt. It shows you the power of blogging and how it enables relationship across boundaries and people. Visit her blog at doitmyselfblog.com. ...
CEO's can blog too. Even CEO's of large multi-national corporations with global name brand recognition and revenue comparable to small nations. And in many ways blogging is a lot more effective when the person at the top of the organization starts to engage people on...