Internet Marketing Tag

competitors’ SEO - man in a suit with binoculars
08 May
Why You Should Be Spying on Your Competitors’ SEO

Any good business person knows that in order to succeed in an industry, you have to understand your competition. Who are they targeting and how are they doing it? What are their marketing tactics and strategies? How can you improve upon what they’re doing and...

what is a keyword map - blueprint with a rule on top
03 Apr
What is a Keyword Map and Why Do You Need One?

Depending on your industry and/or how you’ve designed your website, it’s quite possible the majority of keyword searches won’t result in potential customers landing on your home page. Those searchers may be asking a question that leads them to a recent blog post or service...

updating your old content - vintage typewriter
13 Mar
Has Your Search Traffic Been Down? Try This Powerful Trick!

When it comes to ranking, Google loves fresh content. That's why you probably add new blog posts to your website on a regular basis. But what if you’re doing everything right and your search traffic is still down? One trick you might not have thought of...

adding video to a website
21 Feb
Adding Video to a Website

Everybody knows Google is the world’s #1 search engine. But what is #2—the second most used search site? Would you believe YouTube? That’s right! According to Search Engine Journal, the video platform YouTube is the 2nd most popular search engine. At New Wine Digital, serving...

content marketing
13 Feb
Content Marketing: Is a Link-Building Strategy the New King?

In the fickle world of SEO (Search Engine Optimization) the only thing you can expect is that change is inevitable. Google changes its search ranking algorithm on a fairly regular basis. And if you’re not paying attention, these changes can have a whole host of...

06 Nov
A Blog about Blogging (Why should my practice be blogging?)

In 2015 pretty much everyone has a blog. However, there's a huge difference between your nephew's tumblr account or your friend's stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be...

A Review of Search Marketing and Social Media in 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my...

Analytics 360: Tracking Web Performance From Start to Finish

One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose...

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