Do you want higher Google rankings? If you’re a small business you may not have the resources to outsource your SEO (search engine optimization). Maybe you set up your own website and do your best to track your site’s Google Analytics, but you find there’s simply...
Any good business person knows that in order to succeed in an industry, you have to understand your competition. Who are they targeting and how are they doing it? What are their marketing tactics and strategies? How can you improve upon what they’re doing and...
Depending on your industry and/or how you’ve designed your website, it’s quite possible the majority of keyword searches won’t result in potential customers landing on your home page. Those searchers may be asking a question that leads them to a recent blog post or service...
When it comes to ranking, Google loves fresh content. That's why you probably add new blog posts to your website on a regular basis. But what if you’re doing everything right and your search traffic is still down? One trick you might not have thought of...
Everybody knows Google is the world’s #1 search engine. But what is #2—the second most used search site? Would you believe YouTube? That’s right! According to Search Engine Journal, the video platform YouTube is the 2nd most popular search engine. At New Wine Digital, serving...
In the fickle world of SEO (Search Engine Optimization) the only thing you can expect is that change is inevitable. Google changes its search ranking algorithm on a fairly regular basis. And if you’re not paying attention, these changes can have a whole host of...
In 2015 pretty much everyone has a blog. However, there's a huge difference between your nephew's tumblr account or your friend's stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be...
Many brands are now well into the social media world. It's no longer a new thing for them and for some social media is an integral part of their overall marketing strategy. Brands in the restaurant industry seem to be of the latter category and...
Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my...
One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose...