In the early days of the internet, links were king. Before professional SEOs began attempting to game the system with spammy links and unnatural link profiles, Google's initial algorithms were generally effective at displaying websites with authority for their subject matter on page 1. As...
Once you have your on-page optimization dialed in, as we discussed in our last "SEO Tips for Beginners" post, it's time to play the field! And no, we don't mean you should get active on Tinder! (Though social media is another matter entirely.) In the...
Google's algorithm is always evolving, and the importance of backlinks—especially those with exact match anchor text—has fallen off quite a bit. In fact, you can be punished quite severely for having an unnatural link profile. However, quality backlinks from trusted sources still carry their weight...