Usability is the most critical element of good website design. A user-friendly website creates a positive experience that encourages visitors to become repeat customers. User-friendly websites also rank higher in search engine results, boosting your visibility. At New Wine Digital, we help businesses in a...
With so much competition between dental health practices, prioritizing your website’s search engine optimization (SEO) is essential. Optimizing your site helps new patients find you and helps you stand out from other local dental practices. New Wine Digital can provide the sophisticated design and targeted...
Recently, Lauren, a student from Western Kentucky University contacted me about social media. She is doing a research brief for a class on Research in Advertising and Public Relations. Her assignment for this brief was to email bloggers with questions about their particular blog topic....
Creativity isn't necessarily my strongest traits. Not at least in the traditional sense. I can be creative looking at analytics and numbers or in problem solving. However, when it comes to art, design and "creation" itself I'm pretty thin. That doesn't mean I can't tell...
Here are the slides to the presentation from Wednesday July 15 to SCORE. Thanks to everyone who attended and asked such great questions. I'm compiling all the questions that were asked with the answers and will post it as a blog post soon. Socialize Your BusinessView...
Every business is now rushing to develop profiles on social networking sites and jump start their marketing in Web 2.0. However, there are certain technical features about setting up a business presence on Facebook which you need to be aware of before you jump in...
From AdAge: NEW YORK (AdAge.com) -- Those all-important "digital influencers" actually get their information from magazines, newspapers, TV and radio. That's according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L's influencer-marketing unit IM, reveals that some 84% of digital influencers...
Today I received an electronic newsletter via email. This is from a small company here in town. I just realized that they broke one of the cardinal rules of email marketing. Take a look at this image (I've included my thoughts on the image -...
It's a long video, but well worth watching, especially if you think your business/industry is not "attractive" enough to blog about. ...