Pay per click Tag

how to use ppc and seo together - dental office
07 Oct
SEO vs. PPC: How to Use Them Together for Your Dental Website

Search engine optimization (SEO) and pay-per-click (PPC) marketing methods each offer unique advantages. However, you don’t have to choose one or the other—combining SEO and PPC will provide the most effective results for boosting your dental practice’s visibility.  At New Wine Digital, we apply the best...

How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Paid search (pay-per-click) advertising is big. And it's getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source:...

How Google AdWords Ranks Search Ads

If you're getting started on understanding Google AdWords then you're probably wondering how it ranks the ads. It's a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price...

Sponsored Link in Local Listings

I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a "sponsored link" section. I had never seen this before. I did some investigation and found that this...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 2

Following up on my earlier post "Optimizing Your Pay-per-Click (PPC) Campaign - Part 1", today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report...

Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You're paying for clicks so you can't afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the...

Google’s Content Network Delivers

When you're setting up a pay-per-click campaign you have many choices on where and how you'd like your ads to appear. Many people (due to budget limitations) opt-out of Google's content network (these are sites which have agreed to display Google Ads). However, research is...

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