PPC Tag

competitors’ SEO - man in a suit with binoculars
08 May
Why You Should Be Spying on Your Competitors’ SEO

Any good business person knows that in order to succeed in an industry, you have to understand your competition. Who are they targeting and how are they doing it? What are their marketing tactics and strategies? How can you improve upon what they’re doing and...

How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Paid search (pay-per-click) advertising is big. And it's getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source:...

How Google AdWords Ranks Search Ads

If you're getting started on understanding Google AdWords then you're probably wondering how it ranks the ads. It's a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price...

Merging Bing AdCenter and Yahoo Search Marketing

Image via CrunchBase I'm really curious to see how Microsoft and Yahoo merge their two independent PPC systems.  Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your...

PPC Bid Management Not As Critical

Bid management is not as critical as it used to be and I've made this point many times with clients. But you don't have to take my word for it anymore. Jason Tabeling over at Search Engine Watch recently wrote an excellent article on why...

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