Facebook Challenges MySpace Dominance

From the Financial Times over the weekend:

Facebook, the fast-growing social network, has taken a significant lead over MySpace in visitor numbers for the first time, according to one popular measure of internet traffic.

Facebook attracted more than 123m unique visitors in May, an increase of 162 per cent over the same period last year according to ComScore, a company that monitors websites. That compared with 114.6m unique visitors at MySpace, Facebook’s leading rival, whose traffic grew just 5 per cent during the same period, ComScore said.

The findings mark the first time that Facebook, launched in 2004, has taken a significant lead in unique visitors, after ComScore’s April traffic figures showed the rivals in a virtual tie. They come at a time of change inside Facebook, as the one-time upstart attempts to transform itself into a leading media company. Several members of the original executive team have left the company in recent weeks.

Full FT article: Facebook heads MySpace in unique visitors

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