blogging

how to improve content marketing - work meeting

How to Make Your Content Marketing More Effective

Blogs are probably the main thing that comes to mind when you think about creating content. But content marketing involves so much more than blog posts. It encompasses all of your web pages, social media posts, newsletters, emails, videos, and more.  To ensure that you reach the right audience and serve them the right content, …

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5 Benefits of Having a Blog on Your Veterinary Website

Blogs aren’t just for sharing personal stories or reviewing the latest blockbuster. Blog posts can also be a valuable source of information for pet owners who are looking for answers. From increasing the visibility of your website to fostering long-term relationships with clients, there are many reasons why you need a veterinary blog on your …

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Why You Should Be Spying on Your Competitors’ SEO

Any good business person knows that in order to succeed in an industry, you have to understand your competition. Who are they targeting and how are they doing it? What are their marketing tactics and strategies? How can you improve upon what they’re doing and capture their potential customers/clientele? In the digital age, there’s a …

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What is a Keyword Map and Why Do You Need One?

Depending on your industry and/or how you’ve designed your website, it’s quite possible the majority of keyword searches won’t result in potential customers landing on your home page. Those searchers may be asking a question that leads them to a recent blog post or service page that is more applicable. That’s why, whether you have …

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Optimize your Content for Voice Search

How to Optimize your Content for Voice Search

Times are changing. In the good ol’ days all you had to do to rank your website was cram it full of keywords, add some links and bam! Page 1. Unfortunately, it’s not that easy anymore–and with ever-evolving technologies, the way you optimize your site is constantly changing. The newest fad spreading across the world …

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A Blog about Blogging (Why should my practice be blogging?)

In 2015 pretty much everyone has a blog. However, there’s a huge difference between your nephew’s tumblr account or your friend’s stream of uninteresting filtered food photos, and a professional business blog. Becoming a thought leader, and a source of reliable, interesting content should be the goal of every business blog. However, a blog that …

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CEO Blog of the Day: Williard Marriott

CEO’s can blog too. Even CEO’s of large multi-national corporations with global name brand recognition and revenue comparable to small nations. And in many ways blogging is a lot more effective when the person at the top of the organization starts to engage people on the web. Not only will there be a positive impact …

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