social media

people at table using social media for brand awareness

How to Leverage Social Media for Brand Awareness

Social media is easily one of the best ways to increase brand awareness and stay in touch with your target audience. Nothing will ever beat a solid one-on-one connection with a customer, and with most people shopping and interacting online, every business needs to establish an active social media presence. So whether you’re starting a […]

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competitors’ SEO - man in a suit with binoculars

Why You Should Be Spying on Your Competitors’ SEO

Any good business person knows that in order to succeed in an industry, you have to understand your competition. Who are they targeting and how are they doing it? What are their marketing tactics and strategies? How can you improve upon what they’re doing and capture their potential customers/clientele? In the digital age, there’s a

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SEO Tips

SEO Tips for Beginners: Playing the Field

Once you have your on-page optimization dialed in, as we discussed in our last “SEO Tips for Beginners” post, it’s time to play the field! And no, we don’t mean you should get active on Tinder! (Though social media is another matter entirely.) In the SEO world, it’s not enough to have your house in

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Do Tweet, Just Make it Interesting Will Ya’

Twitter is fun but there are certain things about how people use this tool that drives me nuts.  Now there is research to confirm what makes a great Tweet. Here is a summary: Check it the full article. Related articles Tweet-ups: A worthwhile way to find new followers (b2bsocialmediaguide.com) What Say You About Scheduled Tweets

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Restaurant Brands Using Social Media to Drive Traffic to Local Stores

Many brands are now well into the social media world. It’s no longer a new thing for them and for some social media is an integral part of their overall marketing strategy.  Brands in the restaurant industry seem to be of the latter category and are  making some great strides in leveraging social media to

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The Next Big Thing in Social Media: The Top Five Candidates

Guest post by Frank Eybsen, see bio at end of the article. Social media and online marketing are constantly evolving with new products launched and innovative ideas announced daily. Pinpointing the next big thing certainly isn’t a science, but five new social media platforms have already got people buzzing online. Hashable Hashable helps users to

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