Search Marketing

how to use ppc and seo together - dental office

SEO vs. PPC: How to Use Them Together for Your Dental Website

Search engine optimization (SEO) and pay-per-click (PPC) marketing methods each offer unique advantages. However, you don’t have to choose one or the other—combining SEO and PPC will provide the most effective results for boosting your dental practice’s visibility.  At New Wine Digital, we apply the best online marketing practices available to help dentists draw in […]

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What Is Google Map Pack, and How Can You Rank in It?

If your business serves a local audience, your search ranking for the Google Map Pack is key to gaining more customers. At New Wine Digital, we help small businesses improve their Google rankings with our website design and search engine optimization services. Continue reading to learn more about the Google Map Pack and how to

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what is online reputation management

What Is Online Reputation Management for Veterinarians?

Negative reviews or posts about your veterinary clinic can significantly harm your reputation. Maintaining credibility and trustworthiness online requires monitoring mentions of your clinic and acting quickly when there’s an issue. At New Wine Digital, we help veterinarians build good reputations with clean, modern website designs. We put together this guide on reputation management for

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SEO for Dentists - Digital analysis.

SEO for Dentists: Like Gum Disease, No SEO Can Kill

With so much competition between dental health practices, prioritizing your website’s search engine optimization (SEO) is essential. Optimizing your site helps new patients find you and helps you stand out from other local dental practices. New Wine Digital can provide the sophisticated design and targeted SEO content you need to increase search visibility and drive

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Merging Bing AdCenter and Yahoo Search Marketing

Image via CrunchBase I’m really curious to see how Microsoft and Yahoo merge their two independent PPC systems.  Account transitions are slated for October and from what I understand all Yahoo accounts will be converted over to Bing AdCenter accounts. This means your AdCenter account will not be affected but if you have a Yahoo

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Competitor Using My Name in Google AdWords

Recently I was asked if there was any recourse for a business whose name was being used by a competitor in Google AdWords. Basically, this particular business was concerned that a Google search for their business name returned their competitor in the number two paid listing. Certainly not a very good thing for driving traffic

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