Search engine marketing

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5 Powerful Google Ads Trends and Strategies for 2024

Pay-per-click (PPC) advertising is evolving rapidly, and staying ahead of the curve is crucial. As we look towards 2024, several trends and strategies are poised to shape the PPC landscape. Implement the following strategies to see your pay-per-click campaigns thrive in the coming year. Five PPC Trends and Strategies for 2024 1: Automation and Artificial […]

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Using Google’s E-E-A-T Guidelines to Improve Your SEO

If you want to maintain a strong online presence, you need to understand how Google determines its search rankings. And if you have any familiarity with SEO already, you know that Google algorithms are constantly evolving. To keep your content strategy up to date, you also need to keep track of Google’s changes.  Here’s one

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How to Build Your Content Around Search Intent

It’s important to understand search intent in order to make your business more visible to potential clients. No matter how well you optimize your content for search engines, it won’t rank very high if it doesn’t match the search intent behind the keywords you’re targeting.  The experienced digital marketing team at New Wine Digital understands

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A Review of Search Marketing and Social Media in 2010

Looking back at the year 2010 I see that this blog started off with great intentions but the pace slowed as the year went on. This is partly because a lot happened this year, and I wish I had devoted more time to sharing my thoughts on the major developments as they occurred. Nevertheless, I

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