If you’re looking to increase traffic to your website and gain more patients, it’s time to start optimizing your content. SEO helps increase the visibility of your website so more potential patients can find your dental practice. At New Wine Digital, we help dentists across the country increase traffic to their websites with our online marketing services. Continue reading to learn more about SEO for dentists and why your practice needs it.
What Is SEO and How Does It Work?
Search engine optimization (SEO) involves maximizing the content and design of your website so it gets more visits. Good SEO helps search engines like Google understand how your website relates to a web user’s search query, and how high to rank it in the search results.
By organizing your content, linking to internal and external web pages, and targeting specific phrases and keywords, you can help your website rank higher in search engine results. Good SEO and valuable, easy-to-read content help convert clicks into clients by creating a better user experience.
Three Reasons Why Dentists Need SEO
1: It Helps You Reach More Potential Patients
While word of mouth is still a powerful marketing tool, it isn’t the only way to reach your local audience. If someone just moved into town or is unhappy with their current dentist, they will most likely turn to the internet for help finding a new one. A simple “dentist near me” search can highlight your business as one of the top results, as long as you keep your website optimized.
Encouraging positive reviews of your dental practice will also improve your SEO by boosting your search engine ranking and making potential patients more confident in choosing your business. Reviews of your business are one of the factors search engines use to determine your search ranking. Good reviews lead to a cycle of higher rankings that increase visibility, which leads to more web traffic and patients, resulting in more reviews and consistently high rankings.
2: SEO Builds Trust with Potential and Current Patients
One major aspect of SEO is keyword targeting, the practice of focusing on specific phrases when writing content for your website. Because these keywords connect your content to related search queries, people may be ready to convert before they even click on your website. Once they do, it’s up to the quality of your content and the ease of navigation to convince them to contact your dental practice.
If your practice shows up as a high-ranking result, potential patients are more likely to trust your business. However, you can build even more trust by using SEO to create a better user experience for potential, new, and existing patients.
A few ways to improve the overall user experience on your website include:
- Designing a website that’s easy to navigate
- Making it easier for patients to book appointments
- Making your contact and location information easily accessible
- Answering common questions with an FAQs page
- Highlighting reviews on your website
Another way to increase your trustworthiness online is by building credibility. One way to do this is to write blog posts that target relevant keywords. When you thoroughly explain dental procedures and answer tooth-related questions in detail, it shows potential patients that you’re an expert in the field.
It’s also important to link to relevant, credible pages from other websites to further establish your credibility. These links also help search engines understand what your content is about, so they can rank the page for relevant search results.
3: It Makes Your Dental Practice Stand Out
If you’re competing with other dentists in your area, implementing SEO can help you stand out from the rest. Because good SEO can significantly boost your ranking on Google and other search engines, taking the time to write rich content and update your website is absolutely necessary if you want it to show up on the first page of search results. It’s also important to keep an eye on your competitors and their SEO efforts to understand which keywords you should be targeting.
Professional SEO Services for Dentists
SEO is an effective marketing strategy, but it takes some expertise if you want to do it right. Let the experienced marketing team at New Wine Digital help optimize your website, so you can focus on your patients. We offer a wide range of SEO and content marketing services to help you transform your website and bring in new patients. Give us a call at 480-516-1819 today to get started.