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When speaking with patients suffering from tooth decay, dentists rightfully point out how easily preventable the damage is with proactive care. Proper hygiene, better dietary habits, and regular check-ups maintain the integrity of teeth and prevent additional damage even if patients previously failed to commit to good dental health practices. However, preventing tooth decay requires […]

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Mar 29 2011

Restaurant Brands Using Social Media to Drive Traffic to Local Stores

Facebook, Social Media Marketing, Twitter / By New Wine Web Design

Many brands are now well into the social media world. It’s no longer a new thing for them and for some social media is an integral part of their overall marketing strategy. Brands in the restaurant industry seem to be of the latter category and are making some great strides in leveraging social media to

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Sep 7 2010

Social Media in the Hospitality (Travel) Industry

Social Media Marketing / By New Wine Web Design

The travel industry is zooming ahead in social media adoption. According to this article on USA Today, intense competition within hospitality and travel is driving this accelerated adoption of social media tools. This same article provides a list of notable social media integration: Social media are being incorporated at a rapid rate into every part

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Apr 27 2010

The Social Media Divide

Social Media Marketing / By New Wine Web Design

Over the past few weeks I’ve had an opportunity to speak with many marketing minds. One thing that became increasingly obvious to me during these conversations is that there is a social media divide. For as much as the social media community advocates and believes in the power of social media (I happen to be

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Mar 22 2010

Socializing With Marc Spagnuolo: Building a Business Around Your Passion

Social Media Marketing / By New Wine Web Design

I sat in on Marc and Nicole Spagnuolo’s talk at PodCampAZ 2008. While they probably don’t remember me I’ve never forgotten about them. In fact I’ve been following Marc’s work online ever since that time. Specifically, I’ve been observing his use of social media and the way in which he’s been able to propel his

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Oct 17 2008

How to Develop an Effective Social Media Strategy

Social Media Marketing / By New Wine Web Design

Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify,

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