Companies large and small are trying to develop an effective social media strategy. Many are stumbling over the ROI question, but then again many are just pushing forward and trying to make something out of it. In essence it doesn’t have to be a shot gun approach. ROI may seem to be hard to quantify, but if you have a clear idea of your objectives, then ROI will come.
Last Tuesday, I spoke at the AIR Marketing Open Forum on the topic of “Developing an Effective Interactive Online Marketing Strategy”. I’m posting the presentation slides below and audio as a podcast as well. Please let me know if you’d like a copy of the presentation in PowerPoint format.