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Artificial Intelligence for Google Ads—Is It a Game Changer?

Google has recently unveiled an innovative tool that promises to redefine how small businesses approach Google Ads. This exciting development revolves around a unique chat interface powered by Google Artificial Intelligence.  This tool is designed to empower users to set up campaigns as easily and efficiently as possible, and is expected to roll out this …

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How to Get More Positive Reviews for Your Estate Planning Law Firm

Positive reviews not only improve your Google search rankings, they can also benefit your estate planning law firm in a variety of other ways. Positive reviews make it easier for new clients to find you online, encourage them to reach out, and make them feel confident in their choice of law firm.  Negative reviews, on …

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How to Claim and Optimize Your Google Business Profile

Did you know that Google is the number one most visited website? Billions of users search for local products and services on Google every single day. If you want to attract more local customers, it’s crucial that you make your business as visible as possible online. Google Business Profile is a free listing that allows …

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2023 Google Ads Changes: What Small Businesses Can Expect

Google’s algorithms and tools are constantly evolving to provide the best possible search results and advertising. And even though Google Ads went through many changes in 2022, they’re not over yet. Here’s what business owners can expect from changes to Google Ads in 2023, and how some of the recent changes are impacting online marketing …

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How to Get More Positive Google Reviews for Your Small Business

Everyone knows that people check Google reviews before they choose a business. So if you want to rank higher on Google, you need to have a lot of positive reviews. But if happy customers are less likely to leave feedback than unhappy ones, how can you make sure you get more 5-star reviews? Here are …

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How to Respond to Negative Reviews of Your Vet Clinic on Google

No one likes to see a negative review of their business. But don’t take it personally—complaints are inevitable. The best way to deal with negative reviews is with a swift and professional response. Here are our tips on how to respond to negative Google reviews correctly, so you can maintain your reputation as a trustworthy …

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The Most Important Google Analytics Metrics for Your Veterinary Website

Understanding how people engage with your website will help you determine what you need to improve in order to reach more local pet owners. Google even provides a free analytics tool that collects data from your website to measure its performance. However, Google Analytics provides such a wide range of metrics that interpreting its data …

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How to Build Your Content Around Search Intent

It’s important to understand search intent in order to make your business more visible to potential clients. No matter how well you optimize your content for search engines, it won’t rank very high if it doesn’t match the search intent behind the keywords you’re targeting.  The experienced digital marketing team at New Wine Digital understands …

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