Pay-per-click (PPC) advertising is evolving rapidly, and staying ahead of the curve is crucial. As we look towards 2024, several trends and strategies are poised to shape the PPC landscape. Implement the following strategies to see your pay-per-click campaigns thrive in the coming year. Five PPC Trends and Strategies for 2024 1: Automation and Artificial […]
5 Powerful Google Ads Trends and Strategies for 2024 Read More »
If you want to maintain a strong online presence, you need to understand how Google determines its search rankings. And if you have any familiarity with SEO already, you know that Google algorithms are constantly evolving. To keep your content strategy up to date, you also need to keep track of Google’s changes. Here’s one
Using Google’s E-E-A-T Guidelines to Improve Your SEO Read More »
As a business owner, you probably already understand the power that online reviews can wield. Whether someone is looking for a local business, a specific product, or a service provider, they often check the reviews to gain insights from others. One bad review can be enough to turn someone away who was ready to convert.Â
Four Important Google Review Factors to Improve Your Search Rankings Read More »
In the world of digital marketing, tracking the effectiveness of your advertising efforts is crucial to your success. If you want to collect insightful data about your Google paid search campaigns, a Google forwarding number can be a valuable tool. But what exactly is a Google forwarding number, and how can it help your business?
What Is a Google Forwarding Number? Does My Business Need One? Read More »
Google has recently unveiled an innovative tool that promises to redefine how small businesses approach Google Ads. This exciting development revolves around a unique chat interface powered by Google Artificial Intelligence. This tool is designed to empower users to set up campaigns as easily and efficiently as possible, and is expected to roll out this
Artificial Intelligence for Google Ads—Is It a Game Changer? Read More »
Now that the Universal Analytics sunset is finally here, it’s essential that you know how to read Google Analytics 4 (GA4) reports correctly. Understanding the changes and the unique insights GA4 has to offer can help you improve your marketing strategies and meet your sales goals. We put together this guide on Google Analytics 4
A Guide to Google Analytics 4 Reports Read More »
Positive reviews not only improve your Google search rankings, they can also benefit your estate planning law firm in a variety of other ways. Positive reviews make it easier for new clients to find you online, encourage them to reach out, and make them feel confident in their choice of law firm. Negative reviews, on
How to Get More Positive Reviews for Your Estate Planning Law Firm Read More »
Did you know that Google is the number one most visited website? Billions of users search for local products and services on Google every single day. If you want to attract more local customers, it’s crucial that you make your business as visible as possible online. Google Business Profile is a free listing that allows
How to Claim and Optimize Your Google Business Profile Read More »
Google’s algorithms and tools are constantly evolving to provide the best possible search results and advertising. And even though Google Ads went through many changes in 2022, they’re not over yet. Here’s what business owners can expect from changes to Google Ads in 2023, and how some of the recent changes are impacting online marketing
2023 Google Ads Changes: What Small Businesses Can Expect Read More »
Everyone knows that people check Google reviews before they choose a business. So if you want to rank higher on Google, you need to have a lot of positive reviews. But if happy customers are less likely to leave feedback than unhappy ones, how can you make sure you get more 5-star reviews? Here are
How to Get More Positive Google Reviews for Your Small Business Read More »
