Search Marketing

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Using Google’s E-E-A-T Guidelines to Improve Your SEO

If you want to maintain a strong online presence, you need to understand how Google determines its search rankings. And if you have any familiarity with SEO already, you know that Google algorithms are constantly evolving. To keep your content strategy up to date, you also need to keep track of Google’s changes.  Here’s one […]

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Four Important Google Review Factors to Improve Your Search Rankings

As a business owner, you probably already understand the power that online reviews can wield. Whether someone is looking for a local business, a specific product, or a service provider, they often check the reviews to gain insights from others. One bad review can be enough to turn someone away who was ready to convert. 

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How to Claim and Optimize Your Google Business Profile

Did you know that Google is the number one most visited website? Billions of users search for local products and services on Google every single day. If you want to attract more local customers, it’s crucial that you make your business as visible as possible online. Google Business Profile is a free listing that allows

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how to use ppc and seo together - dental office

SEO vs. PPC: How to Use Them Together for Your Dental Website

Search engine optimization (SEO) and pay-per-click (PPC) marketing methods each offer unique advantages. However, you don’t have to choose one or the other—combining SEO and PPC will provide the most effective results for boosting your dental practice’s visibility.  At New Wine Digital, we apply the best online marketing practices available to help dentists draw in

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how to optimize for search intent

How to Build Your Content Around Search Intent

It’s important to understand search intent in order to make your business more visible to potential clients. No matter how well you optimize your content for search engines, it won’t rank very high if it doesn’t match the search intent behind the keywords you’re targeting.  The experienced digital marketing team at New Wine Digital understands

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What Is Google Map Pack, and How Can You Rank in It?

If your business serves a local audience, your search ranking for the Google Map Pack is key to gaining more customers. At New Wine Digital, we help small businesses improve their Google rankings with our website design and search engine optimization services. Continue reading to learn more about the Google Map Pack and how to

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what is online reputation management

What Is Online Reputation Management for Veterinarians?

Negative reviews or posts about your veterinary clinic can significantly harm your reputation. Maintaining credibility and trustworthiness online requires monitoring mentions of your clinic and acting quickly when there’s an issue. At New Wine Digital, we help veterinarians build good reputations with clean, modern website designs. We put together this guide on reputation management for

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4 Online Reputation Management Tips for Dentists

Managing your online reputation is essential for attracting new patients to your practice. It’s not enough that your dental office shows up in a search result—potential patients need to see that your business is trustworthy before they will choose you for dental work. At New Wine Digital, we help dentists create websites and content that

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Optimize your Content for Voice Search

How to Optimize your Content for Voice Search

Times are changing. In the good ol’ days all you had to do to rank your website was cram it full of keywords, add some links and bam! Page 1. Unfortunately, it’s not that easy anymore–and with ever-evolving technologies, the way you optimize your site is constantly changing. The newest fad spreading across the world

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