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Artificial Intelligence for Google Ads—Is It a Game Changer?

Google has recently unveiled an innovative tool that promises to redefine how small businesses approach Google Ads. This exciting development revolves around a unique chat interface powered by Google Artificial Intelligence.  This tool is designed to empower users to set up campaigns as easily and efficiently as possible, and is expected to roll out this …

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2023 Google Ads Changes: What Small Businesses Can Expect

Google’s algorithms and tools are constantly evolving to provide the best possible search results and advertising. And even though Google Ads went through many changes in 2022, they’re not over yet. Here’s what business owners can expect from changes to Google Ads in 2023, and how some of the recent changes are impacting online marketing …

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Holiday SEO Tips

Holiday SEO Tips for the Year End Push for Page One

If you read our most recent (and most important) article relating to Google’s new mobile search index, you already have an idea as to what you need to be focusing on in early 2017. However, there are a few SEO tactics you can employ to try and sneak your way quickly up the rankings during …

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How Big is Paid Search (Pay-per-Click (PPC) Advertising)?

Paid search (pay-per-click) advertising is big. And it’s getting bigger. Its bigger than radio advertising, outdoor advertising and cinema advertising. By 2016 paid search advertising is expected to grow 75% and become a $61.1 billion industry. Check out this infographic: ++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic Related articles …

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Position Preference in AdWords is Being Retired

The position preference in AdWords allowed you to target a specific range of ad positions for your keywords. This means you could set a bid price and target positions 3 to 5 for instance for a particular keyword. I have found this feature to be somewhat useful because experimenting with ad position is a fundamental …

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How Google AdWords Ranks Search Ads

If you’re getting started on understanding Google AdWords then you’re probably wondering how it ranks the ads. It’s a great question and needs a detailed explanation. For starters bidding high enough on a keyword does not guarantee a high placement on search results. The bid price is one of many elements that are factored when determining …

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How I Built Traffic, Developed an eNewsletter and Made a Killing On the Internet! Well Kinda. But Still Awesome!

It’s been crazy busy around here the past few weeks and for good reason. The whole thing came to a head over the past few days.  Because in the last two days I launched all 21 videos for Sabdamala.com to hundreds of prospects.  So, in the last 48 hours I had to coordinate a free …

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Optimizing Your Pay-per-Click (PPC) Campaign – Part 2

Following up on my earlier post “Optimizing Your Pay-per-Click (PPC) Campaign – Part 1″, today I will focus on placement bidding, landing page targeting by keyword and managing the content network. In case you missed the original post I discussed geo-targeting, the search query report and, effective day-parting. Placement Bidding – The natural inclination of …

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Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

If you run a pay-per-click (PPC) campaign then you need to constantly optimize its performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you …

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