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How to Find New Content Ideas for Your Blog

Writing optimized blog posts is a great way to improve SEO and reach more customers. New content keeps your website current and relevant when it comes to search algorithms. However, coming up with content ideas that appeal to your target audience can quickly become a struggle. 

If you’re racking your brain for blog topics, the team at New Wine Digital can help. As online marketing experts, we know all the best tools for generating content ideas that satisfy search queries. Continue reading to learn more about how to find content ideas for your blog. 

How to Find Blog Content Ideas

Consider Your Target Audience

In order to write relevant content, you need to put yourself in the shoes of your target audience. What type of search queries would bring someone to your website? For instance, people who need a dentist might search for remedies and treatments for dental problems or want to learn more about specific procedures. Someone who just adopted a kitten may be wondering about local vaccination requirements. Think about your audience’s pain points and write content that solves their problems.  

Don’t Forget About Seasonal Content

Seasonal topics are always trending. Writing content relating to the nearest holiday will show that your blog is relevant and creative. There are many ways to relate your content to the time of year or popular holidays. For example, a vet clinic may promote pet safety on the 4th of July, a dental practice may suggest new year’s resolutions for healthy teeth, and so on. 

There’s even a long list of unique holidays and awareness months that make for perfect blog content. For instance, dentists might write about Gum Disease Awareness Month in February, veterinarians can draw attention to the importance of vaccinations on World Rabies Day, and a restaurant might celebrate National American Beer Day on October 28th. 

Look at Competitor Blogs

When in doubt, check out your competition. Take a look at other successful businesses in your industry with high-traffic blogs to gather ideas for content you haven’t covered yet. You don’t want to be covering the exact same topics as your competitors every month, but it’s a good idea to learn what people are currently talking about in your field. Providing timely content will help you establish your business as an authority in the industry. 

Five Tools to Help You Generate Topics

Once you have a broad topic in mind, you can use the following tools to help you select a more specific topic. These tools can also help you find relevant keywords as well as related keywords that may generate even more topic ideas. 

1: Google

Searching for your topic on Google will show you what kind of results that search query earns. If only product pages or videos are showing, then that topic won’t perform well as a blog post. You can look at Google’s suggested search queries at the bottom of the page to find a more specific topic. And, when Google does show blog posts as results for a query, you can use those articles to get a clearer idea of how to approach the subject. 

2: Answer the Public

When you search for something on Google, it will display related questions that searchers also asked in a box among the results. Answer the Public is a free tool with a similar function that tells you the various ways people ask questions using a specific keyword or phrase—how/what/where/why/etc. You can easily turn one vague topic into one or more specific blog posts that answer these questions. 

3: BuzzSumo

This content analyzing tool allows you to discover what content gets the most engagement. BuzzSumo will help you determine whether your idea is relevant, and show you how the blog post might perform on social media. You can filter the results to find the best-performing content for the last 24 hours, week, month, etc. 

4: Ubersuggest

Ubersuggest is a free keyword research tool that allows you to view all the important information about a keyword: its search volume, SEO difficulty, cost-per-click, and more. You can use this tool to determine which keywords are worth writing about, so you don’t waste time on a blog post that no one will ever see. 

5. SEMrush

Another free SEO tool you should use is the Topic Research Tool from SEMrush. All you have to do is type in a topic, and the tool will provide you with all kinds of information about it. For example, you can find out which posts are performing well, the keyword search volume, headline ideas, related questions, and more. 

Professional Content Marketing Services

Despite having all of these resources at your disposal, we understand that it can be hard to find the time to research blog topics and write new content yourself. If you are struggling with finding new topic ideas for your blog, let us do the work for you. 

New Wine DIgital offers professional content marketing services that include keyword research and fully optimized blog posts. If you’re interested in boosting your visibility with better content, call us today at 480-516-1819 to schedule a consultation. 

Images used under creative commons license – commercial use (10/17/2022). Photo by Pixabay

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