Blogs aren’t just for sharing personal stories or reviewing the latest blockbuster. Blog posts can also be a valuable source of information for pet owners who are looking for answers. From increasing the visibility of your website to fostering long-term relationships with clients, there are many reasons why you need a veterinary blog on your clinic’s website.
Five Benefits of Having a Blog on Your Vet Clinic’s Website
1: Increase Traffic
Blog posts help increase traffic to your website in several ways. For example, when you add keywords to your blog posts, it helps improve search engine optimization (SEO) for your website. Good SEO means your page ranks higher in search results, which leads more pet owners to your website.
2: Content for Social Media
You can also share your blog posts on Facebook, LinkedIn, and other social media platforms with links that direct more people to your website. People who find your posts helpful can share them, leading to even more traffic.
However, just because people see your posts doesn’t automatically mean you’ll get more traffic. To make people more likely to click on the link to your blog, keep your social media posts brief and easy to read, with a friendly tone and a clear call to action.
Good engagement, such as shares, likes, and comments, will also boost your posts in social media feeds, and they will reach an even wider audience. Just remember to add your location when you share your blog links on Facebook or other platforms, to make sure you’re reaching local pet owners.
3: Offer Education
It’s not enough that people just click on your blog post, you also want to make sure they’re spending time on your website. One way to keep readers on your site is to provide the educational content they’re searching for. If someone is wondering what to do if their dog throws up, they’ll probably spend a few minutes reading your post to find out.
Well-written blog posts can answer common questions pet owners have, provide tips for pet care, explain how diseases affect pets, and offer helpful information in many other ways. You should also include relevant internal links that direct the reader to other related blog posts and service pages.
4: Convert Readers into Clients
Pet owners tend to do a lot of research before they choose someone to trust with their pet’s care. By writing knowledgeable content, you establish your clinic as an authority in veterinary care. People will be more likely to choose your practice because they can see that you know what you’re doing, and that you can also answer any questions they have about their pet’s health.
It’s also a good idea to write blog posts that highlight the services you offer, such as pet boarding, common treatments, surgery, dental care, or an online pharmacy. This will help your website reach the people who are looking for these services in your area. Just make sure to feature your location in a strong call to action at the end of each blog post, directing readers to contact your clinic.
5: Keep Clients Up to Date
When you add new services, change your schedule or location, host adoption events, or make other changes, it’s important to keep your clients in the loop. That way they won’t be blindsided by sudden changes or miss out on important events.
You can use your blog to cover any updates or news relating to your clinic. And you can then repurpose your blog content into a newsletter or social media post, to keep current and potential clients informed.
You can also write blog posts about general pet-related news, such as changes in local vaccine requirements or certain diseases that are on the rise. Sharing relevant news and office updates will help you build a more trustworthy relationship with local pet owners, leading to better reviews and more referrals.
Content Marketing Services for Veterinarians
Maintaining a content calendar full of engaging blog post ideas takes considerable time and effort. If you find that you don’t have the time to manage a veterinary blog, but would like to reap the benefits, New Wine Digital can help. We provide a wide range of online marketing services for vet clinics, including content marketing. Give us a call at 480-516-1819 today to discuss how we can help you reach more local pet owners.