It’s been a long week. I am sad that the past few weeks I have not been able to blog as much. I know there is a place and time for everything. I certainly do not want to get out of the habit of blogging.
I’m not saying I’ve been completely absent. In fact, I just wrote a post about how no one really wants to read your blog and have posted it on the AIR Marketing blog. Here is an excerpt:
Let’s face it, no one really wants to read your blog. Honestly, the blogosphere is saturated. At last count, Technorati was tracking over 80 million blogs. In addition to this fact, company blogs oftentimes are used more for promotional purposes rather than building an actual audience and readership. In many instances, I’ve found press releases on company blogs. There is nothing inherently wrong with this approach, but it’s akin to sending prospective clients a press release instead of a product brochure. It’s not going to work.
In order to make all blogging efforts worthwhile, it is important to understand that simply setting up a nice blog and posting a few articles a week will not suffice. The long and short of it is that your blog needs to stand for something. It needs to have a voice of its own, communicate a powerful message and engage readers on issues they genuinely care about. Additionally, your blog needs to provide readers a reason to revisit and revisit often.