organic SEO tips

4 Critical SEO Tips for Busy Business Owners

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If you are new to search engine optimization (SEO), you may wonder what it is and how to use it. SEO is a method of improving your website’s ranking in organic search, which helps your website be more visible to your target audience. More traffic to your website means you are more likely to bring about more leads and sales. 

SEO is important for many reasons, including increasing visibility, building brand authority, generating organic traffic, and improving website experience. It is also more cost-effective and allows for sustainable growth. There are three SEO types: on-page, off-page, and technical SEO. Now that you know what SEO is and why it is important, let’s look at some organic SEO tips to help you build your brand. 

Tip 1. Understand and Use Keywords

Keywords, when related to SEO, are specific words or phrases that describe the content on the page. For example, when a person types a particular word or phrase in a search engine, the search engine finds web pages related to that query. When considering keywords for your web pages and written content, keep your target audience in mind. 

You want to conduct keyword research to find keywords relevant to your business and target audience. Many keyword research tools are available, including free ones like Google Keyword Planner. There are also subscription options like Semrush. These tools allow you to type in a topic, and it generates relevant keywords. 

There are several types of keywords, and you should consider using all of them for your business, including:

  • Short-Tail Keywords: Broad phrases of no more than three words to search for a topic (vet clinic)
  • Long-Tail Keywords: Specific phrases targeting a narrower audience (emergency vet clinic)
  • Geo-Targeting Keywords: Location-specific terms (emergency vet clinic Grand Rapids, MI)
  • Product Keywords: Specific products or services (vet clinic tumor removal)

Tip 2. Ensure Your Website is Mobile-Friendly

Here is a major SEO tip for your website: it must be mobile-friendly. With the rise of mobile phones, more and more people are using them to make everyday purchases. And if your website is not responsive on mobile devices, you can lose out on a lot of business. A mobile-friendly website ensures you can connect with your target audience to promote and sell your products or services.

Here are some of the many reasons why having a mobile-friendly website is important:

  1. Higher conversion rates
  2. Gives a competitive edge
  3. Improves social media marketing opportunities
  4. Better customer experience

Tip 3. Improve Your Website’s Loading Speed

When a website loads slowly, you get irritated and leave, right? Like most people, if a website loads slowly, we tend to get annoyed and go elsewhere. A slow-loading website results in increased bounce rates, lower conversions, and less engagement. Hence, why a fast-loading website is important. 

Here are several ways to improve your website loading speed.

  1. Compress images
  2. Activate browser caching
  3. Compress the theme of your website

There are many site speed testing tools available, and we suggest using multiple tools to ensure your website is loading properly. 

Tip 4. Focus on Quality Content

Another organic SEO tip is to focus on the quality of content, instead of the quantity of content. Quality content is essential for ranking on search engines, especially Google. The content on your website should follow Google’s E-E-A-T guidelines. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. 

  • Experience: Whether you have experience with what you are writing about or not, you need to sound like you have the experience to back up what you are saying.
  • Expertise: You must demonstrate that you have knowledge and skill on the topic you’re covering.  
  • Authoritativeness: In SEO, authoritativeness is measured by credibility. It’s improved by having high-quality backlinks, an older domain age, expert content, and user trust. Earning backlinks from other authoritative websites or using internal links also shows authoritativeness. 
  • Trustworthiness: Authority improves your reputation, making your website more trustworthy. However, other ways to prove your trustworthiness to search engines include updating your content, providing location and contact information, etc. 

Need Help With SEO?

These small business SEO tips will help you, whether you are a beginner or not. The importance of SEO cannot be overstated. By using these organic SEO tips, you gain visibility for your business, increasing leads and potential conversions. At New Wine Digital, we know that reaching the top spot in a search engine takes time and effort, and that is why we are here to help. If you have questions about these organic SEO tips or want to hire us to take care of your SEO, contact us today to schedule a chat about how we can help your business grow.

Images used under creative commons license – commercial use (9/13/2024) 

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