Email marketing is still one of the most effective ways to promote a small business. An effective campaign can help you connect with your audience, grow your brand, and make more sales. And when you use the right tools, you can get even more out of your email marketing campaigns.
From budget-friendly options to online shop integration to the best tech support, the right fit is out there. Here’s how to narrow down your options and choose an email platform with the right tools to help your small business grow.
Which Email Platform Is Right for Me?
If you’re feeling overwhelmed by all the email marketing tools out there, you’re not alone. Whether you’re just starting out or looking to upgrade your current strategy, choosing the right platform can feel like finding a needle in a digital haystack.
A good place to start is with your email list. What is its current size, and how quickly do you expect it to grow? Many platforms charge fees that are based on subscriber count, so scalability matters.
Next, consider the type of emails you plan to send. If you’re just sending occasional newsletters, a basic platform may be enough. But if you want automated sequences or sales funnels, you’ll need a few special features.
Budget is another key factor. Free plans are great for getting started, but with paid plans, you can unlock better support and more advanced tools. You’ll also need to make sure the platform will integrate well with your website, e-commerce store, or CRM to keep your marketing campaigns connected and efficient.
The Most Affordable Email Marketing PlatformsÂ
If you’re new to email marketing, the best fit will be a platform that’s cost-effective and easy to use. The following options are all beginner-friendly and offer great value.
- MailerLite: Free for up to 1,000 subscribers and 12,000 emails/month. Paid plans start at $10/month and include automation, a drag-and-drop editor, and excellent deliverability.
- Mailchimp: Free for up to 500 subscribers and 1,000 emails per month. Paid plans begin at $13/month, with pre-built templates, basic automations, and an intuitive interface.
- Moosend: No free plan, but paid plans start at $9/month for unlimited emails and up to 500 subscribers. It’s a great option for those wanting affordable automation and segmentation tools.
- Benchmark Email: Free for up to 500 subscribers and 3,500 emails/month. Paid plans begin at $15/month and offer a clean design, easy setup, and solid support.
- Sender: Free for up to 2,500 subscribers and 15,000 emails/month. Paid plans start at $15/month and include advanced features, even on the free plan.
Email Marketing Platforms That Integrate Easily
Before choosing an email platform, check to see if it will connect with the tools you already use. If you’re using platforms like Shopify, WooCommerce, Squarespace, WordPress, or a CRM like HubSpot, integration should be a top priority. Choosing a platform that works well with your existing tools will make email marketing much easier.Â
- ConvertKit and ActiveCampaign are both known for their strong integration capabilities and powerful automation.Â
- MailerLite also offers seamless connections through built-in options and Zapier automations, so it’s a flexible choice for small businesses. Â
- Klaviyo is best for e-commerce brands because it integrates directly with Shopify and BigCommerce, making it ideal for online store automation.
User-Friendly Platforms with Great Support
Ease of use and accessible support can make a big difference—especially when you’re just starting out. These platforms are known for their user-friendly design and responsive customer service.
- MailerLite: Offers a clean, intuitive interface and responsive support, plus plenty of beginner tutorials to help you get started.
- Constant Contact: Provides live chat and phone support even on lower-tier plans. The platform is simple to use and great for business owners who aren’t so tech-savvy.
- ConvertKit: Built with creators and small businesses in mind. It offers easy automation and access to a helpful community forum and live chat.
- Benchmark Email: Features drag-and-drop simplicity, a helpful knowledge base, and reliable, real-time chat support.
- GetResponse: A bit more advanced, but it offers detailed guides, webinars, and 24/7 live chat support to help users maximize its tools.
Get the Email Marketing Support You Need
The right email marketing platform can simplify your workflow, strengthen your customer relationships, and set your business up for long-term success. Whether you’re looking for affordable pricing, seamless integrations, or responsive support, the best email tools for your small business are designed to help you grow.
Still unsure which platform is the best fit? Contact us today for expert guidance and personalized support. We’ll help you build an email marketing strategy that works for your schedule and your budget.
Images used under creative commons license – commercial use (08/08/2025) Image by Kate Stejskal from Pixabay