2023 is here already—are you prepared? If you want your business to stand out from the crowd this year, it’s crucial that you understand exactly what your customers are looking for by keeping up with the latest trends. We put together this guide on the newest digital marketing trends to help your business soar in the new year.
Five Digital Marketing Trends to Watch for in 2023
1: Inbound Marketing Is on the Rise
People want a personalized customer experience now more than ever. You should prioritize inbound marketing, because it involves creating tailored experiences and relevant content, as well as establishing a stronger relationship between customer and brand.
Writing blog posts that address customer pain points, implementing chatbots that offer instant answers, and creating intuitive mobile apps are a few ways businesses will be improving their inbound marketing efforts in 2023.
2: More Investment in SEO
Search engine optimization (SEO) is the process of tailoring your website’s content and design to improve its ranking on Google and generate more traffic. This marketing strategy certainly isn’t a new trend, but businesses have recently begun investing much more time and money into their SEO strategies.
Investing in SEO has become a necessity, as the Google algorithms are constantly evolving. Since many business owners don’t have the time to keep up with the changes, more and more of them are hiring SEO experts and digital marketing agencies to help them maintain high rankings and improve their visibility online.
3: Emphasis on Mobile Optimization
Gen Z’s buying power has greatly increased ever since they started entering adulthood, and they’re a large market that you don’t want to miss out on. Dubbed the “iPhone generation,” Gen Z primarily does their shopping and web surfing on mobile devices. As a result, the demand for mobile-friendly websites and newsletter layouts has significantly increased in the last decade.
In fact, by the end of 2022, over 60% of all web traffic was from mobile devices, compared to 10% in 2012. So it’s no surprise that in 2023, mobile optimization will be the focus of many digital marketing strategies. To effectively reach Gen Z, you must continuously improve the mobile experience.
4: Customer Service Is Transitioning to Social Media
If you want to provide superior customer service, you should offer support in the most convenient way for your customers. Nowadays, that’s social media. Many people prefer to engage with brands on social media when they need assistance, because it’s often an easier way to get a fast, human response.
It’s not enough anymore for your brand to merely have a social media presence. If you want to stand out from the competition, you also need to be responding to sincere customer complaints on your social media platforms in a timely manner, just like you do with your Google reviews.
5: Implementing More Humanized Marketing
Consumers want a human connection in more than just their customer service interactions. From more relatable branding to improving customer satisfaction, businesses are starting to implement more humanized marketing.
One way to humanize your business is by allowing customers to communicate with your brand. For instance, offering choices when it comes to privacy and data collection, sending customer satisfaction surveys, and providing thoughtful customer service can all help your target market forge a deeper connection with your brand.
Digital Marketing Services
At New Wine Digital, we stay up to date on all of the latest trends in digital marketing. From content marketing to social media, we can help your business grow in the new year with a variety of services that implement these trends. We’ve been helping small businesses successfully boost their digital presence for over 10 years. Give us a call at 480-516-1819 today to find out what we can do for you.
Images used under creative commons license – commercial use (1/4/2023). Image by Bruno /Germany from Pixabay