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How to Use Facebook Ads to Generate Leads for Your Small Business

Did you know that Facebook has about 2 billion active users every day? If your business isn’t on Facebook, you’re missing out on a powerful advertising opportunity. You can tailor Facebook ads to reach a large audience in specific demographics to make your marketing campaign more effective. Below, we explore the benefits of Facebook ads and explain how you can use the tool to generate more leads and grow your business. 

Four Benefits of Facebook Ads for Small Businesses

1: Targeted Advertising

As mentioned above, you can customize your ad campaign to reach a specific audience. Facebook offers a wide range of targeting options that allow you to advertise to its users based on their location, age, gender, interests, behaviors, and more. If you can create ads that are both relevant and compelling, your target audience will be more likely to take action. 

2: Cost-Effective

Social media ads are much more affordable than traditional advertising methods like print or TV ads. With Facebook ads, you get to set your campaign budget according to your needs. You can also decide to only pay when someone clicks on your ad or takes another action, such as answering a survey. 

3: Increased Visibility

Another benefit of Facebook ads is that they can help increase your visibility and brand awareness online, especially if you want to target a new audience. By appearing in Facebook users’ news feeds as sponsored posts, you’ll be able to reach a larger and more engaged audience. 

4: Measurable Results

Finally, the Facebook ads manager tool enables you to track the performance of your ad campaign in real time. You can find out how many people are seeing and clicking on your ads, as well as how much each lead costs you. This information is important for optimizing your ad campaign and improving your return on investment. 

How Facebook Helps Small Businesses Grow

Advertising on social media can be highly effective in helping your business reach a larger, more precisely targeted audience. Here are a few ways that Facebook ads can help your business grow: 

  • Increased Brand Awareness—You’re able to reach a wider audience, which increases your brand’s visibility.
  • Improved Customer Insights—Facebook ads let you access a wealth of customer insights and data that can help you understand your target audience better. Real time data on demographics, interests, behaviors, and more can be used to inform your target market and content strategies. 
  • More Traffic to Your Website—You can increase traffic to your optimized website from active users by creating compelling ad content that links to your site. 
  • Customizable Ads—You can create custom audiences for each Facebook ad campaign to ensure the ad reaches your target market. 

Creating a Facebook Ad Campaign

Now that you understand how Facebook ads can help you grow your business, let’s dive into the specifics. Here’s how to create a campaign that will generate more leads for your business.

Step 1: Set Your Goals

Facebook ads let you set specific goals, including “Get More Leads.” You can also select from “Get More Website Visitors,” “Promote Your Page,” and more.  It’s important to define your goals before setting up your ad campaign, so that you’re sure to choose the right ad format and targeting options. 

Step 2: Define Your Target Audience

Take the time to define your target audience so you can create a tailored ad campaign that speaks to their specific needs and interests.

Step 3: Choose Your Ad Format

Image ads, video ads, and carousel ads are just a few formats available. Select the one that best fits your goals and the preferences of your target audience. 

Step 4: Create Compelling Ad Content

Write concise, easy-to-read content with a clear call to action and high quality images or videos that will grab attention. If you want to survey your target audience, your call to action could be to fill out a form created in the ads manager that collects customer opinions. 

Step 5: Set Your Budget

Define your budget based on your goals and the estimated cost per click or action. The ad manager tool can help you estimate your costs and adjust your budget as necessary. Start small and see which campaigns perform best, then invest more as you perfect your strategy.

Step 6: Monitor Your Campaign

Once your campaign is up and running, don’t forget about it. You’ll need to monitor its performance and make adjustments to improve performance. Use the ad manager tool to track your ad metrics so you can adjust your targeting, ad content, or budget to see better results. 

Need Help Running Facebook Ads?

Facebook ads can be a powerful tool for small businesses that want to generate leads and growth. However, creating a strategy, setting up a campaign, then optimizing and monitoring it takes a lot of time and effort. 

The team at New Wine Digital can create and run optimized Facebook ads for your business that will help you generate more leads. Call us at 480-516-1819 today to discuss our social media and online advertising services


Images used under creative commons license – commercial use (5/1/2023). Photo by Will Francis on Unsplash 

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