How Consumers Use Smart Phones

Smart phone adoption is supposed to hit 50% by the end of 2011. This will have an enormous impact on marketing (not breaking news obviously). Google recently commissioned a study to get a better understanding of how consumers use smart phones. Here is a video summary:

What stands out to me is how integrated everything is and marketers can not ignore traditional channels in favor of new ones. The smart ones will develop plans that incorporate all mediums and use it for maximum benefit.

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