How to Create a Digital Marketing Strategy

A well-planned digital marketing strategy will combine social media, content marketing, email marketing, search engine optimization and more. It helps you make more sales and build brand awareness by targeting specific audiences. Here’s how to create a digital marketing strategy that will help you grow your new business.

Why You Need a Digital Marketing Strategy

Since 98% of people do their shopping and search for local businesses online, digital marketing is the best way to advertise. Adapting a strong digital marketing strategy is really the only way for new businesses to build a reputation and grow their client base.

Digital marketing can help you:

Find Your Niche

A clear strategy will help you learn where your products fit into the marketplace. It should give you a clear estimate of the demand for your products or services.

Build Brand Awareness

The primary goal of digital marketing is to get your brand in front of the right eyes. The more familiar people are with your brand, the more likely they will be to patronize your business.

Get to Know Your Customers

Digital marketing tools help you pinpoint your target market and learn more about their preferences so you can tailor your ads for the right audience.

Grow in a Competitive Market

The more you can fine-tune your digital marketing strategy, the better. Building a strong online presence will help your business get noticed by more potential customers.

How to Create a Digital Marketing Strategy

The first thing you need to do is determine your goals so you can align your digital marketing strategy with your key objectives. Whether it’s building brand awareness or bringing in more revenue, setting clear goals will inform your digital marketing strategy.

Step 1: Identify Your Target Audience and Build Buyer Personas

Without knowing your target audience, you can’t build a successful digital marketing strategy. Your target audience are the people who would most likely buy the products or services you offer. To determine your target audience, you want to build buyer personas.

When building these personas, you want to consider:

Demographics like age, gender, income, location, etc.
Their interests and hobbies
Where they shop online
Which social media platforms they use
How your product or service can solve their problems

Step 2: Research Your Competitors

It is important to conduct a little research on your competitors to understand the digital landscape you are trying to enter.

Here are a few things you should try to find out:

Which keywords are your competitors targeting?
How are your competitors messaging their target audience?
Where are your competitors advertising their products and services?
How do their search engine rankings compare to yours?
What are your competitors’ monthly ad budgets?

You can find out most of this information using third-party apps like Semrush, SpyFu, Google Keyword Planner, etc. Even if this information is not 100% accurate, it can still inform your digital marketing strategy.

Step 3: Choose Your Digital Marketing Channels

Now, it’s time to consider which channels you will target. Branch out and meet your target audience where they go online. You’ll want to try using multiple channels at first to see which ones work best. This can include writing blog posts optimized for online searches, social media ads, email marketing, and more. As you create content and study your analytics, you can narrow down your range so that you’re only using the most relevant strategies for your audience.

Step 4: Create Content on a Regular Basis

Now that you have determined which digital marketing channels, it’s time to start creating content. Don’t be afraid to try different formats. When you are first building your digital marketing strategy, experiment with various formats and styles to see what gets the best response from your audience.

However, once you discover what works best, it is important to remain consistent. Building a basic framework for new content will make it easier to post regularly, and it will make your brand more recognizable.

Step 5: Implement and Optimize Your Digital Marketing Strategy

Posting your content, advertising on social media, and sending messages is only the beginning. Implementing your digital media strategy also means monitoring your analytics. Tools like Google Analytics help you adjust your advertising strategy and keep your marketing budget in check.

Studying your Key Performance Indicators (KPIs) will also tell you how each channel is performing. This will help you determine whether your tactics are working or if you need to tweak your strategy. Constantly monitoring your analytics will also help you respond to changes in the digital landscape so you can stay relevant in a competitive market.

Improve Your Digital Marketing Strategies with New Wine Digital

Even if you have all of the necessary tools at your fingertips to get started, creating and managing a digital marketing strategy is not easy. It takes a lot more than just popping up a few Facebook ads or claiming your Google Business listing online. And since most new businesses don’t have the expertise or the time necessary to make their digital marketing efforts a success, they simply aren’t growing the way they should.

Don’t get left behind! Let New Wine Digital do the work for you. Our digital marketing experts can help you grow your business and build a strong reputation online. Contact us today to get started.

Images used under creative commons license – commercial use (10/30/2024) Image by Gerd Altmann from Pixabay