When pet owners are looking for a new vet, they want proof that their pets will get compassionate care. Having plenty of positive reviews of your veterinary clinic shows local pet owners that your practice is professional and reliable. At New Wine Digital, we can help you build a better website that leads to better customer experiences. Here are our tips on how to get more positive Google reviews for your vet clinic.
How to Get More 5 Star Google Reviews of Your Vet Clinic
1: Claim and Optimize your Google My Business Listing
Claiming and optimizing your vet clinic’s Google My Business (GMB) listing is a key factor in securing positive public reviews. When someone searches for your vet clinic, your GMB profile appears and tells them everything they need to know in a simplified box of information.
A well-optimized GMB listing makes your vet clinic more likely to rank highly in a pet owner’s Google Search for a vet in their area. It also provides an easy way for pet owners to leave reviews and for you to engage with them.
You can claim your GMB listing by entering your business name in the Google Business Profile Manager and following the instructions. Make sure to optimize your content by writing a description of your vet clinic with local SEO keywords in mind, choosing the right categories for your business, and responding to your reviews.
2: Ask about the Experience at the End of an Appointment
Asking how an appointment went before your patient and their pet parent leave gives you the opportunity to address any unresolved issues and prevent a potentially negative review. Checking in at the end of an appointment reinforces the fact that you care about every pet patient’s needs and every client’s concerns.
The end of an appointment is also a good time to ask pet parents to leave a Google review if they had a positive experience. Simply asking for reviews is the easiest way to get more positive Google reviews from happy clients who might not have thought to leave one otherwise.
3: Send Friendly Reminders
No matter how the appointment went, it’s always a good idea to send a follow-up email a day or two afterward. This gives your client the chance to reach out if they have any questions, or let you know if the patient is reacting poorly to vaccinations, medications, surgery, etc. It’s also a good opportunity to remind your clients to leave a review of their experience. Make sure to let them know how important their feedback is for improving future appointment experiences.
4: Make It Easy to Leave Reviews
Happy clients are less likely to leave a review than unhappy ones. That’s why it’s important not only to ask clients to leave a review, but to also make it easy for them to do so. You can make leaving a review more convenient by adding a link to your GMB profile on your website, putting a QR code on your business card, or including a link in follow-up emails. The easier it is to leave a review of your vet clinic, the more likely happy clients will be to take the time to give positive feedback.
5: Respond to Both Positive and Negative Reviews
Negative reviews are inevitable in any business. Responding to negative feedback quickly and politely can prevent the client from posting their review to other websites, and may even encourage them to remove their negative review. Make sure to acknowledge all of their concerns and offer to resolve the issue offline via phone or email.
It’s also important to respond to positive reviews to show clients that their feedback is appreciated. Your responses encourage other happy clients to leave positive reviews and prove to potential clients that your staff is friendly and attentive.
Vet Clinic Web Design Services
If you want your vet clinic to stand out from the competition, New Wine Digital can help. We offer a wide range of digital marketing services for veterinarians to improve their online presence. A strong website leads to a higher Google ranking, helping more local pet owners find your clinic and read your reviews. Give us a call at 480-516-1819 today to get started.