linkedin ads for law firms

LinkedIn Ads for Law Firms: Everything You Need to Know

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For law firms, digital marketing is all about making connections. Whether it’s through your website, your social media, your email marketing strategies, or online ads, building a strong online presence will help you get noticed and reach new clients. 

If you want to connect with other professionals, LinkedIn is a great place to do it. With captivating content, you can build brand awareness, grow your email list, and attract potential clients. You can also grow your network every time one of your connections shares your content. 

Let’s dive in and explore the advantages of LinkedIn ads for lawyers.

Why Should Your Law Firm Use LinkedIn Ads?

LinkedIn has a large social media presence that is constantly growing. You will find all sorts of professionals on LinkedIn, including decision-makers, senior-level influencers, c-suite members, and more. One of the best ways to make more connections and grow your network of potential clients is through LinkedIn Ads.

LinkedIn ads allow you to:

  • Narrow your audience so you only target people who can use your services
  • Create several different types of ads and customize your ad budget
  • Meet potential clients where they are and target them with relevant information

Which Types of LinkedIn Ads Work Best for Lawyers?

Choosing the right ad format for your firm depends on your goals. If you’re trying to reach a wider audience, video ads will work best. If you want to connect with other professionals, a direct message or sponsored content might work better. 

The following types of LinkedIn ads typically work well for law firms:

  • Sponsored Content 

These ads are ideal for building thought leadership and sharing blog posts or articles about your law firm. If you want to connect with colleagues in your field and build brand awareness, try sponsored ads.

  • Text Ads

These ads are low-cost and quick to create. They are simple ads on either the right side or the top of your LinkedIn desktop feed. Text ads are great for targeting a specific audience. And you only pay for the ads that work by choosing either the pay-per-click or cost-per-impression option. 

  • Message Ads

These ads allow you to send a message directly to the inboxes of people in your target audience. It’s a great way to introduce yourself and start a conversation.

  • Video Ads

These ads allow you to use storytelling. You can showcase your services and your legal team while speaking from experience. This not only builds trust with potential clients it also helps them remember you when they need your services. LinkedIn also shows you how engaged your audience is with your video ad. 

LinkedIn Ads Optimization

When creating ads for your law firm, optimizing your ads is the key to a successful ad campaign. Here are some LinkedIn ads optimization tips to get better results:

  1. Know what your objective is before you start.
  2. Create your ideal buyer persona and target that persona.
  3. Choose the right type of ad for what you are trying to achieve. 
  4. Use keywords in the headline and the copy.

It is important to note that once an ad is saved, you cannot change the type or objective, so carefully planning your ads is important. It is also a good idea to experiment with different ad types, copy, images, headlines, etc., to see what works best for your law firm. 

Best Practices for LinkedIn Ads

Because of its professional focus, LinkedIn is different from most social media platforms. To reach a professional audience on LinkedIn, you need to match the tone of the platform. Using the same ads you would for Facebook or other less formal platforms isn’t going to work. Your LinkedIn ads need professional-level copy and design. 

Here are some best practices when you are creating LinkedIn ads for law firms:

  • Clearly describe your offer and who it is for.
  • Use bullet points to list specialties, benefits, or services.
  • Make sure to use the right call-to-action button. 
  • Keep your headlines short and engaging.
  • Choose images that appeal to a professional audience.
  • Use colors that evoke a certain feeling or match your branding.

New Wine Digital Makes LinkedIn Ads Work for You

LinkedIn ads are a great way to create brand awareness and attract potential clients to your firm. However, it can be difficult to devote your time to running digital ad campaigns when you’re busy defending your clients and building your reputation. 

New Wine Digital can help you with every aspect of online marketing, from creating professional content to optimizing your LinkedIn Ads. If you would like to learn more about our law firm marketing services, reach out on LinkedIn or contact us today.

Images used under creative commons license – commercial use (10/11/2024) Image by LEANDRO AGUILAR from Pixabay

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