If you are in the medical field, you understand the importance of a sterile environment. As it turns out, that strategy works best for your medical website design too. Modern websites are clean, intuitive, and almost always minimalist. It’s so important to get a viewers attention right away because according to a survey conducted by NN Group, you only have 10 seconds to leave an impression and explain what the visitor will get out of your company and website.
Minimal websites feature plenty of white space, simple navigation, and fast load times. If you insist on flashy intros, unnecessary graphics, jarring colors and dense, hard-to-read text, you are going to turn away most people from the start. Forty percent of people will bounce from a website if it takes longer than 3 seconds to load according to Econsultancy. Elegant subtle colors, a clear call to action, and professional photography go a long way in making your website both beautiful and functional.
More and more people are using the internet to decide where they want to spend their hard-earned money. There were 525 million new active internet users just this year! Not only is your window of time limited to capture their attention, but you also run the risk of losing them immediately if your website does not accommodate mobile devices. Modern medical website design, if done right, must also be responsive. Keeping your website clean and simple, with a fast load time become exponentially more important when it’s being viewed from a mobile device. Mobile devices take longer to load content-heavy pages and if your website isn’t mobile-friendly at all, 40% of your audience will find a different search result that is, according to Skillcrush.
If your website is losing you potential patients by being clunky and out-of-date, give New Wine Web Design a call and we’ll make sure that your medical website design puts your practice in the best position to succeed. We are local to Arizona and provide personalized service whether you are in Gilbert, Mesa, Phoenix, Glendale, or even Prescott and Flagstaff!