Engagement is considered the secret sauce in social media. It’s almost as if you can’t say social media without saying engagement. This is for good reason. When it comes to social media we don’t have successful social media campaigns – in the traditional sense – we have successful social media engagements. Why the distinction? Well because social media is about authentic conversation – and you can’t have good engagement without authentic conversation. So in order to be successful in social media you have to be engaging (interested, interesting, fascinated, fascinating, thoughtful, thinking – all different dimensions of engagement).
Engagement Matters in Life
Social media is not the only place where engagement matters. Any aspect of life where you want to be successful requires engagement. If you want to have a happy marriage for instance, you have to be effectively engaging with your spouse. There is nothing that gets my wife upset quicker than when I demonstrate a lack of engagement in conversations, with the kids and what have you. Effective engagement with peers, mentors and adversaries is the secret sauce for successful athletes, performers, politicians, business people etc.
Employee Engagement is Critical
Within this context then it is no surprise that effective employee engagement plays a critical role in making a company successful. Yet many business owners, HR directors, office managers and bosses do not put enough emphasis into cultivating employee engagement as an integral part of their business plan. Employee engagement can be a powerful ingredient that takes your company to the next level.
Don’t take it from me, Liz Tascio writes in Debunking the Myths of Employee Engagement (2007):
Businesses that create a culture of high employee engagement experience earning growth of 28%, while low-engagement environments decline at a rate of 11.2% on average.
So, how do you get your employees engaged? What changes can you make within your organization? Or do you even need to make organizational changes but instead focus on internal changes within employees? These are all legitimate questions that every company executive should seek answers to in this new year if they wish to take their business to the next level.
Secrets of Employee Engagement
Dr. Dennis Deaton, leading personal effectiveness coach and co-founder/CEO of Quma Learning Systems Inc., is offering answers to these questions in an up coming FREE webinar (January 11 at noon). In this webinar he will expose the central issue of employee engagement: the voluntary part from the employee. Basically the elephant in the room that we talk around, often acting like it is not there. Good stuff for everyone to benefit from. Check it out!
Employee Engagement: The elephant in the room” – Jan. 11, 12 p.m. MST
Learn what a “limbic vision” is. Learn what a “higher purpose” does for engagement. Learn how to create a clear “line of sight” to the company vision. Register here.
- Social Media, Employees & Sustainability (greeneconomypost.com)
- Content and Community | What I’m doing with social media in 2011 (virtualmarketingofficer.com)
- 14 Management Dos and Don’ts to Motivate Employees (entrepreneur.com)
- Employees Get Involved in Social Media at Nokia (triplepundit.com)