Search engine optimization is undoubtedly one of the best methods to increase your website’s visibility and establish a strong reputation online. However, while some tactics will work for anyone, when it comes to SEO, there is no one-size-fits-all formula. Dental practices trying to rank higher in search results will inevitably encounter different challenges than a clothing boutique or a golf course. As we see it, the biggest challenge for dentists this year will be how to rank higher in local searches.
Local SEO Has High Competition
If your dental practice has a lot of competition, you need to develop a strategy for improving your local SEO. It can be difficult to rank for common keywords that locals use to search for dental services. For example, if a keyword like “laser teeth whitening” is ranking in your area for other dental practices, the search engine might not pull your site up right away if your practice starts using that keyword, too.
Instead, you can target other keywords that have less competition, or even start using other SEO strategies, such as pinging your location with your selected keywords. Just remember that SEO takes time—ranking in the top search results can take months of consistent work.
Dental SEO Strategies for Converting New Patients
The ultimate goal of SEO is not simply views, but conversions, which is why ranking high in local search results is so important. Improving conversion rates for dental websites is a little trickier than for your standard e-commerce sites where a sale can be a one-time purchase. A dental practice is not only selling their services, they are establishing trust in the local community and trying to build patient relationships that will last for years. Becoming recognized by Google as an expert in your field will boost your rank in local search results.
How to Keep up with Local SEO Trends
Keeping up with the latest SEO tactics can be a challenge in and of itself. With the constant updates to Google’s search algorithms, it can be overwhelming trying to adapt. One of the best ways to keep up with trends is to rely on a professional digital marketing team. New Wine Digital specializes in SEO for dental practices. We can help you establish a trustworthy reputation online, improve your rankings in local search results, and turn clicks into conversions. Give us a call today to learn more about our unique SEO strategies for dentists.
Photo by Jose Vazquez on Unsplash used with permission under the Creative Commons license for commercial use 4/12/2024.