I think we’re over the hump when it comes to understanding Social Media. To many its not a mystery anymore. In fact many companies, large and small, have started to integrate Social Media into their overall marketing strategy. The extent of integration varies by company, industry and markets, as does its success.
These are some of the topics I’d like to discuss at PodCampAZ. I’ll be leading a session (not sure when it will be) exploring how companies have integrated social media into their business. Specifically, how successful has this media been in relation to lead generation, sales and ultimately adding to the ROI of the overall marketing strategy.