I’ll admit, I was a mobile app skeptic. With HTML 5 integration and innovative web design technologies I thought mobile apps would eventually be pushed aside for more dynamic mobile websites. I thought the mobile website route was more efficient since it is less expensive and more nimble from the content creator perspective. However, the marketplace is proving otherwise. According to a new report from research firm Flurry, mobile app use is outpacing Web browsing. This includes both desktop and mobile web browsing. This is a major development.
- Mobile app use outpacing web browsing, says report (news.cnet.com)
- Mobile apps leaving the web behind in usage (tuaw.com)
- Consumers Now Spending More Time on Mobile Apps Than the Web [STUDY] (mashable.com)