What is Digital Marketing?

I get asked this question quite a bit when I tell people I do digital marketing strategy for a living.  Even those who have an idea of what digital marketing is about still find it hard to place a finger on what the term “digital marketing” exactly means. I was grateful to find a blog post asking and answering this very question “What is Digital Marketing Anyway?” The blog post has a good answer and comes with an amazingly comprehensive infographic explaining what digital marketing encompasses. I have posted the infographic below for your convenience.

Scroll to Top