07 Feb Engaging Your Audience – One Step at a Time
You want to be heard. That’s understandable. But we live in a world where our audience is over-saturated with people trying to get their attention. It can be challenging to communicate your value to others when they don’t want to listen in the first place!
In order to solve this problem, you have to take it one step at a time. And the first obstacle you have to overcome is to capture their attention. As an online marketing agency, we specialize in engaging target markets to interact with our clients. While there are a myriad of platforms and tools to go about this, here we provide some advice that can be applied universally to help you increase engagement on any platform.
So remember, at this point in the process your aim is simply to grab your audience’s attention. You are not trying to sell anything yet. Once you’ve captivated them, that’s when you can communicate your offer.
Place a bright orange billboard ad on a highway and people won’t be able to help but notice. Your ad will stand out like a sore thumb. And that’s a good thing; It hooks an audience. But why does it grab their attention?
People get used to patterns and consistency.
Do you really notice the hum of an engine while driving? Probably not for long. Even though it is a constant sound, it is fairly consistent. Thus, it becomes background noise as the drive goes on.
So let’s put that in the context of TV commercials. Most tend to be loud (relative to standard programs) and rapidly display one after the other without a moment’s reprieve. If you choose to add to this cacophony by making a loud commercial that blends with all of the other ones, it’s essentially getting lost in a sea of advertisement that will likely be overlooked your audience.
If you want to stand out, we suggest trying a different approach to what your noisy competitors are doing (all advertisements are your attention-grabbing competitors in this case). Make a commercial with no sound at all and most people will take a moment to see why their wall of noise suddenly went silent. And that’s the whole point. You’d have their undivided attention, at least for a moment, simply because you dared to do something different.
If you are looking to make your online presence eye-catching, send us an inquiry today. New Wine Digital would love to be of service to you.